Atlantic Way Food is a community-driven initiative to encourage and facilitate the development of a thriving and profitable food sector along Ireland’s west coast.
The initiative aims to encourage much greater production of quality foods, introduce those foods to the public through events, and assist in the marketing and promotion of a strong regional brand along the Atlantic Way.
Atlantic Way is a voluntary organisation involving people in business, education, community groups and organisations working collaboratively along Ireland’s Western seaboard to progress the region economically and socially.
Between July and December 2011 Atlantic Way initiated a 6 month food pilot project.
The objective was to bring together producers, buyers, providers and consumers to promote local food from Ireland’s Western Seaboard. The initiative received support from the Department of Agriculture, Bord Bia, Fáilte Ireland, Tourism Ireland and Teagasc
The project involved two events with 120 food producers and 279 food providers from Donegal to Kerry partaking.
The success of the pilot initiative has caused Atlantic Way Food pillar to continue its community effort to promote local sustainable food across Ireland’s west coast and to engage further in specific regions for the active marketing and promotion of sustainable food production, including edible horticulture and food tourism.